BHP Shorts 042: Stimulus Vs. Adaptation

Ryan Munsey Sprints.jpg

Which are you chasing: Stimulus or Adaptation?

One will keep you busy and spinning on hamster wheel - possibly going backward.

One will make you better.

Which do you chase?

When we chase the stimulus, we're being driven by our emotional/limbic brain's desire for an adrenaline rush, the dopamine hit, feeling “busy”, and the NOW.

When we pursue adaptation, we're guided by the process, the actions that lead to our desired results, "productivity", guided by our rational brain (aka, the logical PreFrontal Cortex) and it's ability to see beyond the NOW.

The obvious fitness example is working out too hard, too frequently because we want to feel like we accomplished something, or we're emotional tied to our results, or we're punishing ourselves for some other reason/behavior.

Since many of our examples are fitness or nutrition related, here’s a business example: Copy and pasting an outreach email.


What’s more important? Sending 100 of these emails today, or getting as many yeses as possible?

The former focuses on the dopamine hit from crossing off a to-do item.

The later is focused on MOVING THE CHAINS with a yes that will drive the adaptation we seek - connecting with the individual on the other end of the call/email + the increased exposure that might result from a “yes”.

Are you an adrenaline junkie chasing a constant stimulus or are you driving adaptation?

Links & Resources:

Ryland Hormel