BHP 005: Mind Pump Media | Building A Business Empire
Mind Pump Media is one of the leading voices in raw, unfiltered, no-BS health and fitness information. They’re also incredibly savvy and successful businessmen.
In an industry rife with misleading information, ulterior motives, even outright deception, Mind Pump’s intentionally unfiltered – and unapologetic – approach resonates with an audience hungry for the truth.
In this episode of the Better Human Project, I sit down with the trio of Sal Di Stefano, Adam Schafer and Justin Andrews in Mind Pump’s San Jose, CA studio to find out how they’ve built such a massive media company in the last 3 years and what lesson other creators, leaders, and businesses can learn from their approach.
Show Notes: Mind Pump Media | Building a Business Empire
It starts with a vision – how Mind Pump predicted, then created their future.
Providing entertainment and education at the same time…How the guys filled a need in the health/fitness space that really took off.
YouTube = The biggest mistake Mind Pump made?
The Mind Pump Formula for unrivaled content creation.
Winning as a team. Don’t let emotions get in the way.
Mind Pump’s future…
Playing the game and standing out – How MP is able to succeed in a noisy, saturated market.
The bigger the trend is, the more exciting it is to talk about.
“A lot of people thinking what we are thinking, but not saying it.” Do not be afraid to call things (or people) out.
Be so good they can’t ignore you. Develop authority with integrity. How Mind Pump built an audience/community.
Just because you have followers, doesn’t mean it converts into dollars.
True net worth is your network. How Mind Pump cultivates relationships with each guest/influencer they have met and the impact on their businesses.
How social media is changing connection and interaction
The book that changed the game for Adam Schafer as a manager/leader
How can we be a Better Human? The guys share their tips:
Stop focusing on the things you are not good at and focus on the things that make you great.
Learn to love the process.
You can learn from anyone.
Self-awareness. Dive into state changes and unpack why something bothered you.
Being open minded. Listen with the understanding that you may be right or may be wrong.
MindPump (@mindpumpmedia) • Instagram
Adam Schafer (@mindpumpadam) • Instagram
Sal Di Stefano (@mindpumpsal) • Instagram
Justin Andrews (@mindpumpjustin) • Instagram
Doug Egge (@mindpumpdoug) • Instagram
Mind Pump Media
San Jose, CA 95125
Related Links/Products Mentioned
Hit Makers: The Science of Popularity in an Age of Distraction – Derek Thompson
The One Minute Manager – Ken Blanchard and Spencer Johnson
TheFighterAndTheKid (@thefighterandthekid) • Instagram
Layne Norton, PhD (@biolayne) • Instagram
Jim Stoppani, PhD (@jimstoppani) • Instagram
Tom Bilyeu (@tombilyeu) • Instagram
Justin Bieber (@justinbieber) • Instagram
Joe Rogan (@joerogan) • Instagram
Ben Greenfield (@bengreenfieldfitness) • Instagram
Mike Matthews (@muscleforlifefitness) • Instagram
Paul Chek (@PaulChek) | Twitter
Christina Rice | Health Coach (@addicted_to_lovely) • Instagram